We’re excited to launch our new brand soon, including a new logo and messaging—both of which will showcase JFS’s personality, vision, and services.

The rebrand coincides with our 150th anniversary. This momentous milestone is a great time to unveil the new look of JFS while also honoring our past and reflecting on who we are today and who we will be in the future.

“We believe our new brand will expand our reach, help even more people throughout the community, and better communicate our programs and services to donors, clients, and stakeholders,” said Director of Marketing and Communications Jenny Herren. “Our new brand is more visually compelling and differentiates JFS’s identity and offerings in the human service sector.”

Our redesigned logo has a more modern, fresh look. Our messaging will raise our brand awareness in the community as we find opportunities to grow our recognition and reach and attract new audiences within and outside the Jewish community.

While JFS is getting a refreshed brand identity, we remain committed to one of the most important Jewish values: that of Tikkun Olam, the obligation to make the world a better place. We will continue to strengthen the community by providing vital services to vulnerable individuals and families.