Jewish Family Service of Colorado (JFS) has undergone a thoughtful rebrand of its logo and messaging, which coincides with its 150th anniversary. This remarkable milestone is an advantageous time to unveil the new look of JFS while also honoring the past and reflecting on who they are today and who they will be in the future. 

“The new brand is more inclusive, approachable, and warm, which is who we are as an organization and culture. We want to speak to people in a way that resonates with them, raise awareness about our services, and continue to build trust and move the mission forward,” said Linda Foster, JFS President & CEO. 

The new logo and messaging have changed to showcase JFS’s personality, vision, and services. The redesigned logo has a modern, fresh look and represents the organization’s continuum of care and integrated services.  

The mission has been modified to better focus on our inclusive approach to helping people, along with what JFS does and how they achieve it: Improving the lives of individuals and families in need throughout Colorado by taking an integrated approach to delivering comprehensive support services. 

The vision is more forward-thinking: As a leading and inclusive human services agency, JFS provides innovative programs inspiring people to achieve long-term stability and live more meaningful lives. 

While JFS has a refreshed brand identity, two fundamental pieces of the organization remain the same. The name, Jewish Family Service of Colorado (JFS), Jewish Family Service, or JFS, and their commitment to one of the most important Jewish values that of Tikkun Olam, the obligation to make the world a better place.  

Learn more about JFS and the events they have planned to celebrate 150 years of service at jfscolorado.org.